Assignment Information       

1.   Due Date                  Sunday, November 1, 2018                   11:59 PM    Points Possible                100       
2. Vila Health: Marketing Plan
   Overview
   Effective marketing plans begin with thorough external environmental  and internal organizational assessments, alignment with strategic plans,  and clear identification of directional strategies. The marketing plan  must reflect logic, cohesion, realistic interventions and costs, and  ideally work with the strengths and opportunities that fit the overall  context of the proposed service line. In this assignment, you will  develop a conceptual level marketing plan for St. Anthony Medical  Center’s Labor and Delivery service line, which is based on your  assessment. Additionally, the marketing plan will include evidence-based  recommendations and your creative insights regarding how to optimally  position and communicate the Labor and Delivery service line to  prospective consumers.
   Recall from your previous visit with the leadership team, that your  CEO has communicated a growth strategy for St. Anthony Medical Center.  The marketing director and leadership team have further determined that  the Labor and Delivery service will implement a market pull strategy  where consumers will be drawn to the organization based on some unique  feature or features of the service line (also known as differentiators).  You are competing against two other similar services at area hospitals,  so your marketing conceptual level recommendations will need to assure  that you have differentiated St. Anthony Medical Center’s Labor and  Delivery service in a competitive manner. Consider how a health care  organization might differentiate it’s service from a competitor (review  your Unit 2 readings or conduct research in the Capella University  Library on strategic marketing and differentiation strategies). You may  wish to reflect on some of the facets that you as a consumer consider  when selecting health care providers and organizations.
   Your marketing director and the Labor and Delivery unit manager would  like to discover your fresh perspective and recommendations. At a  conceptual level, given the organization’s desired target versus actual  performance, what suggestions might you offer to convert prospective  consumers into satisfied Labor and Delivery patients? Remember to assess  gaps between actual performance versus desired targets (review the  current Labor and Delivery budget to determine current versus targeted  number of deliveries, profit margin, and so forth).
   This all corresponds with steps four and five of Kotler’s Marketing Plan format in Health Care Marketing. Savvy interns will read the assignment scoring guides and construct an outline before beginning research for this activity.
   Last week, you were exposed to a lot of information about St. Anthony  Medical Center in general and the Labor and Delivery unit in  particular. You may want to consider reviewing those documents,  interviews and e-mails again while working on this unit’s assignment.
   Instructions
   Review the vision, mission, values statement, strategic directional  strategy for St. Anthony Medical Center, and assess the Labor and  Delivery service line offerings.
    
   • Conduct a gap analysis of St. Anthony Medical Center’s Labor and Delivery service relative to internal goals.
   • Construct a competitive analysis of St. Anthony Medical Center’s Labor and Delivery service relative to competitors.
   • Propose general or conceptual level recommendations to close gaps  such as missing services, missing marketing channels, suboptimal  profitability, and so forth.
   • Formulates insights or creative approaches that may be helpful in  construction of an action plan to implement the recommendations.
   • Submit your assignment by due date. Be sure to use current APA style and formatting throughout.

 After discussion with your mentor, name one financial aspect, one quality aspect, and one clinical aspect that need to be taken into account for developing the evidence-based practice project(Topic- The effects of inadequate nurse staffing on patient care). Explain how your proposal will directly and indirectly impact each of the aspects. 

This week’s discussion

Locate a research article with a literature review on a healthcare topic that has been published within the last five years utilizing the library sources provided by Aspen University. After reading the article, report on its findings. How many articles were reviewed? What was the focus of the review? What were the findings? Be sure to cite your sources.

This week’s assignment

Synthesis Assignment Description: (please make any and all corrections that are needed based on your professor’s comments from the last submission)

Prepare the Literature Review section of your paper. Begin with an introductory paragraph that describes your search parameters and what databases were used. Be sure to avoid the first person (I, we, me, us, etc.). Include at least one paragraph for each of your sources chosen in your Annotated Bibliography. This is not a repeat of the annotations in the annotated bibliography but should be written as an essay that flows easily from one point to the next. Remember, your literature review should be at least seven paragraphs (eight for full credit on the final paper), but not more than twelve paragraphs. Each paragraph should be at least three sentences in length but only contain one or two main points and support. Review your APA resources for how to properly cite references in your text. This is where you will apply in-text citation rules, as each paragraph will indicate the reference from which the information is taken. 

Also, prepare your reference page. Please review your APA resources as mentioned previously. Submit the entire document. However, only the literature review and reference page will be graded in this module.

Assignment Expectations

Length: 7-8 to 12 paragraphs for the Literature Review

Structure: Submit with shell intact, complete the Literature Review and Reference section and review and make corrections to the past sections

References: Minimum of a total of 6 (six) sources (at least 4 journal articles and 2 websites) formatted in APA style in the reference section and citations in the body of the text (6 journals and 3 websites for full credit on the final).

Scenario: 1 page paper about a Charge Nurse that wrote up and disciplined another  Nurse in front of her peers and visitors in a hospital.

Describe how the employee felt

Describe what it does to work production, self esteem, confidence etc. Use key words to spark the readers sympathy and understanding of the situation. 

Describe how the employee should feel going forward. 

Describe how the charge nurse should have behaved in a situation such as described. 

                       Respond to this post with a positive response :

Ask a probing question, substantiated with additional background information, evidence or research.

Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

Offer and support an alternative perspective using readings from the classroom or from your own research in the Walden Library.

Validate an idea with your own experience and additional research.

Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.

Use  references

                                                       Initial Post

            Upon reviewing this week’s lesson, it involves patient safety and how healthcare providers delivery it. The Institute of Medication (IOM) designed a model for patients which involved effectiveness, safety, patient-centered, timely, equitable, and efficiency(Agency for Healthcare Research and Quality, n.d.). One problem I have found is reporting near misses that were caught but could have resulted in errors while delivering patient care. Healthcare professionals are still afraid of corrective actions when reporting, including near misses. The article I found, showed how reporting improves patient safety and how to improve the delivery of care (Howell et al., 2015). As a nursing leader, I would encourage my staff to report near misses along with actual occurrences. I would explain that by reporting near misses it helps future patients by learning from the near misses. Patient safety should be an expected value, not something that hospitals deal with after something happens (Laureate Education, 2012i). At my work, we have safeguards that we can do anonymously. We can also fill out our name to report safety issues. As a nursing leader, I would meet with staff to remind them to choose the anonymous tab when reporting safeguards for patient safety if they were still concerned about corrective actions. I would explain that it is not about them getting in trouble but continuing improving safety to protect patients.

 

Reference

Agency for Healthcare Research and Quality. (n.d.). Model public report elements: A sampler. Retreived from http://archive.ahrq.gov/professionals/quality-patient-safe-ty/quality-resources/value/pubrptsample2b.html#Presentation

Howell, A., Burns, E. M., Bouras, G., Donaldson, L., Athanasiou, T., & Darzi, A. (2015, December 9). Can Patient Safety Incident Reports Be Used to Compare Hospital Safety? Results from a Quantitative Analysis of the English National Reporting and Learning System Data. Ebsco, 10(12), 1-15.

Laureate Education (Producer). (2012i). Quality improvement and safety. Baltimore, MD: Author.