Power, authority, and influence are three terms that are actively seen in the role of leadership. The correct balance of the three is vital to being an effective health care leader. Research and identify the differences among power, authority, and influence. Explain, using examples, how misapplication of power, authority, and influence could lead to damaging consequences as a health care leader.

Be sure to cite the literature in your response.

What is the difference between intervention research and systems research? Provide an example of a public health advancement or accomplishment that represents each type of research. In addition, explain the role of systems research and the integration of systems theory for public health programs implemented within community-based organizations. Justify your rationale.

Assignment Directions:

1. Read over each of the following directions, the required Reading Research Literature worksheet, and grading rubric. You can find the worksheet here: Reading Research Literature Worksheet (Links to an external site.)Links to an external site.
2. Download and complete the required Reading Research Literature worksheet. Be sure to add your name and date.
3. Download or access the required two articles.  The required two articles must be used.

First article:

Jenson, H., Maddux, S., & Waldo, M. (2018). Improving oral care in hospitalized non-ventilated patients:

         Standardizing products and protocol. MEDSURG Nursing, 27(1), 38–45. Retrieved from

         https://chamberlainuniversity.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx? (Links to an external site.)Links to an external site.

         direct=true&db=a2h&AN=128049905&site=eds-live&scope=site (Links to an external site.)Links to an external site.

Second article:

Woolston, W., & Connelly, L. (2017).  Felty’s syndrome: A qualitative case study. MEDSURG Nursing, 26(2),

       105-118. Retrieved from https://chamberlainuniversity.idm.oclc.org/login? (Links to an external site.)Links to an external site.

        url=https://search.ebscohost.com/login.aspx?direct=true&db=c9h&AN=122315812&site=eds- (Links to an external site.)Links to an external site.

        live&scope=site (Links to an external site.)Links to an external site.

Case Study

Read the following case study:

Best Hospital is a 325-bed suburban community hospital that has just merged with a local major academic medical center, the University of Excellence Medical Center (UEMC). There are 15 hospitals in the UEMC system, ranging from small rural hospitals with 50 or fewer beds to large multiple-specialty tertiary referral hospitals. Two hospitals in the system have achieved magnet status and several hospitals are working to achieve this status. Within the UEMC system, a high value is placed on collaboration with the schools of the health professions at the University of Excellence (UE). 

Best Hospital has a long history of association with local universities, functioning mainly as a site for student clinical experiences. For example, undergraduate students enrolled at the UE College of Health Professions often complete a portion of their clinical work at the hospital. Each year the hospital hires a number of graduates from this program. Several nurses in first-level management positions at the hospital are enrolled in the master’s program.

The vice-president for clinical practice at Best Hospital is a PhD-prepared nurse who has been appointed to the faculty at the UE School of Nursing. Your current position is director of staff development at Best Hospital. You are responsible for the educational programming of all clinical staff. Over the past 2 years, Best Hospital has been fully involved in meeting Meaningful Use criteria. As director of staff development, you have played the major leadership role in developing and implementing all related educational programs. 

The health professional schools at UE are working together to revise their curricula to integrate informatics throughout. The goal is to develop an interprofessional approach that incorporates informatics across and throughout the different educational programs within these schools. The schools have requested a meeting with clinical leaders from the hospital to gain a practical perspective on what information should be included in the curricula. The vice-president for clinical practice has included you on the list of leaders to attend the meeting. She asked that each person attending the meeting prepare a short presentation on how they engage their staff in the continuous education process with respect to ever-changing healthcare technology. 

PowerPoint Presentation

Directions:

1. Review the case study.

2. Download the provided PowerPoint template to create a presentation that includes:

· An overview process map on how staff training is linked to any update in healthcare technology for Best Hospital staff

· Examples of computerized teaching tools used within staff training, including:

o List of learning tools typically used within staff training

o How you determine which tools to use (rationale)

o How such tools are used within the training process

· Support of continuous learning by staff (3 slides)

o Existing support mechanisms and processes

o How continuous learning is linked to professional development

o Examples of how learning is offered for diverse learning styles of staff

· Ensure that your presentation is free of spelling and grammar errors.

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet  databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.
• Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
• Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
• Explain the impact that the population and societal, competitive, and financial forces have on health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using