Research neglected diseases, the challenges encountered in researching and developing new medicines for these diseases. Describe the markets that are involved and the incentives that are used to encourage the development of medications. Include a discussion of the non-market based solutions. Discuss the current debates and controversies encountered by the global health community. Make recommendations that could be applied by the Ministry of Health in Saudi Arabia 

Please use the following headings in your paper:

1. Introduction
2. Neglected Diseases
3. Research and Development Challenges
4. Market Incentives
5. Non-Market Based Solutions
6. Current Discussions
7. Recommendations to Ministry of Health
8. Conclusion
9. References

Your paper should meet the following requirements:

1. Be 3-4 pages in length, not including the cover or reference pages.
2. Provide support for your statements with in-text citations from a minimum of six scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but four must be external.
3. Be formatted according to APA writing guidelines.
4. Remember to utilize headings to organize the content in your work.
5. No plagiarism at all
6. The references have to be not more than 5 years ago.

When you started the course you may have known some basic principles but now you have a solid foundation to tackle many different problems.

Please answer the following questions:

• How do you feel about your progress meeting the course objectives?
• Are you surprised by your progress?
• What is one learning objective that you wish you understood better?

Course Learning Objectives:

1. Apply psychological theories to human behavior. 
2. Analyze theories of human development.
3. Classify select psychological disorders and therapies.

Next, evaluate one of your fellow students’ post by agreeing or disagreeing with the way they derived their answer.

 Product Development

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
3. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
4. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
5. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze how products evolve through the four stages of the product life cycle.
• Determine the appropriate product succession planning efforts of health care services.
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

please, provide a response to the following discussion in one or two paragraphs.

The response requires one reference from a peer-reviewed NURSING journal less than 5 y/o.  (not from the internet but from Database).Professional, governmental, or educational organizations (.org, .gov, or .edu) may be used as supplemental references.

APA format required. 

Money rules everything is one of the quotes that some companies stand by.  There is evidence to suggest that money does change decisions, and lots of money does alter the future for these companies. However, companies try to incorporate decisions not only using money but also using customer feedback. Some of that customer feedback can ultimately aid in gaming more money. Companies’ goals are to try to make money to provide more for the customers and pay employees. In the healthcare system hospitals, doctors offices, and pharmacies all have to make money to pay employees and keep providing customers/ patient with excellent service. Some of these institutions are for-profit and some are nonprofit. These institutions still need to have some sort of cash flow in order to work. The biggest economic impact on these healthcare institutions are insurance companies. Insurance companies are the driving force of how these institutions get paid for the most part. However, with insurances there is a huge disparity on who has insurance and who can afford insurance. That is why universal healthcare is at the forefront of all economic conversations specifically here in the United States of America. Universal healthcare can allow all citizens of the US to be seen by a doctor and thus maintaining or bettering their health. Nevertheless, universal healthcare comes at a great economic cost. With the longer life span of Americans and the constant spending on health promoting products the United States spends almost 3 trillion dollars yearly on healthcare (Blais & Hayes, 2015). If universal healthcare were to be provided then the United States economy would be affected. That is why it is such hot and heavy economic and social issue. Most healthcare workers take oath to providing some sort of betterment two societies health overall. It is important that healthcare be delivered to everyone no matter the circumstances so that the oath can be upheld. With this in mind economics cannot be separated. Currently almost half of healthcare spending is used to just treat 5% of the population in the United States (Boudreau, 2017). In addition, healthcare costs are rising almost 2% every year (Boudreau, 2017).  All things considered, it is important to start planned out the future of healthcare and healthcare economics. Universal Health Care is definitely an option on the table that can allow the US population and its citizens to receive healthcare no matter what. A plan however needs to be in place so that economic disaster does not overwhelmed the country. Additionally to the economics of universal healthcare, the delivery of healthcare to all the newfound people is another hurdle (Blais & Hayes, 2015). Hospitals and other facilities need to be prepared to deal with the vast influx of people seeking healthcare treatment once universal healthcare is adapted. By hundreds of thousands of people gaining healthcare and them coming into the system it can bombard and potentially crippled the healthcare system. Regardless of the new influx of individuals within the system the type of health received should always be universal. No matter what economic factors might come into play the delivery of the services should never be questioned. Every patient should get the same attention, treatment and procedures no matter what is in place.