HCM3006 S01 Healthcare Marketing and Strategy W4 Assignment 1 Discussion 2025

Part 1: Contemporary Healthcare Facilities Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved. Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market. Part 2: Refocusing Facilities With the many changes occurring in the healthcare industry, managers may find themselves needing to change their strategy in order to stay relevant in the market. Changing strategic focus takes time, effort and planning. As healthcare continues to evolve the idea of changing corporate strategic focus may begin to occur more often in healthcare businesses. A strategy of focusing a general facility to specialize in ethnic or other minority group care can be very risky. List at least three analyses that should be completed before reaching this decision. Be specific about the factors that should be included in each analysis.

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HCM3006 S01 Healthcare Marketing and Strategy W3 Assignment 1 Discussion 2025

Part 1: Successful Emergent Strategy There are times when the best strategies are simply unplanned and happen. When these “emergent” strategies are born (often out of conflict) it is important to be flexible in order to be successful. It is also important to be sure to determine factors to success. This week we will discuss how these items affect overall strategy. Have you observed a case of successful emergent strategy in any field? Briefly describe the events. Why was the strategy successful? Part 2 : SMART Criteria Utilizing various criteria in order to create and determine success in any strategy is important. This week you will learn about how to utilize SMART criteria in order to create and clarify strategy. Select any one personal activity or hobby. Write your objectives using the SMART criteria. Now answer the following questions: Does the exercise help clarify your ideas

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HCM3006 S01 Healthcare Marketing and Strategy W2 Assignment 2: Demand Analysis Briefing and Marketing Campaign 2025

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies . The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be no longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario. Here is an outline: Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)? Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis. Write a 2- to 3-page marketing campaign to discuss the following marketing issues: Do you think the hospital needs to complete more marketing research before embarking on the campaign? What advertising media would you suggest to be used during the campaign? What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight? Do you expect to generate any revenue for the hospital from the campaign? How long will the campaign last? How long would you continue to measure the effectiveness of the campaign? Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.

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HCM3008 W3 Assignment 2 System Selection 2025

In this course, you will progressively work on a system implementation process in six stages: Week 1 : System planning Week 2 : System analysis Week 3 : System selection Week 4 : System implementation Week 5 : User training and system maintenance You can use Internet resources, peer-reviewed journals, and reputable, published articles, and you may interview an executive of a healthcare facility that has implemented an electronic medical record system/electronic health record system or similar system to describe the six implementation steps. This week, you will conduct system selection , which requires completion of the following steps: Reviewing a Request for Proposal (RFP)—this invites selected vendors to submit a proposal to you that outlines details of their proposed information system or systems. Evaluation of the proposed system through on-site demonstration, site visits, reference checks, and making a decision. Contract negotiation. Assume that your healthcare organization has conducted an RFI , or a fact finding part of the system implementation and helps to select the potential vendors. It has requested information from vendors about their products and services. With the information gathered, the organization has screened the potential vendors and issues the RFP (request for proposal). Download this RFP for EHR Implementation: UA_RFP-EHR . This is an actual RFP. Review the document and answer the following: Does the RFP expressly state organization and user needs? If so, what are these? If not, why is the RFP failing to do so? What are the strengths and weaknesses of this RFP? How would you change this document? Complete the assignment in a 3–5-page Word document and name it SUO_HCM3008_W3_A2_yourinitials. Submit it to the W3: Assignment 2 Dropbox by Tuesday, July 5, 2016 . Cite any sources in the APA format.

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Improving Quality 2025

Improving Quality Improving the quality of health care delivery and patient safety continues to be a political concern and has been at the heart of reform issues for many years. The American Nurses Association (ANA) and the Institute of Medicine (IOM) have increased awareness of health care quality and safety issues, as well as advocated for health care reform. The documents featured at the ANA and IOM websites listed in this week’s Learning Resources focus on many of the current issues surrounding quality and safety in the health care industry. To prepare: Review this week’s Learning Resources, focusing on the Six Aims for Improvement presented in the landmark report “Crossing the Quality Chasm: The IOM Health Care Quality Initiative.” Consider these six aims with regard to your current organization, or one with which you are familiar. In what areas have you seen improvement? What areas still present challenges? As a nurse leader, how can you contribute to improving the organization’s achievement of these aims? Select one specific quality or safety issue that is presenting a challenge in the organization. Consider at least one quality improvement strategy that could be used to address the issue, as well as which of the six aims for improvement would then be addressed. Reflect on your professional practice and your experiences with inter-professional collaboration to improve quality and safety. How has inter-professional collaboration contributed to your organization’s efforts to realize the IOM’s six aims for improving health care? Where has inter-professional collaboration been lacking? ASSIGNMENT Post a description of the quality or safety issue you selected and a brief summary of the impact that this issue has on health care delivery. Describe at least one quality improvement strategy used to address this issue. Then explain which of the six “aims for improvement” are addressed by the strategy. Finally, explain how inter-professional collaboration helps improve quality in this area. APA FORMAT 2 PAGES MINIMUM 3 REFERENCES

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