Week 2 Project

This assignment will help you understand your personality type. Through this assignment, you will analyze how your specific personality type can enhance or hinder effective leadership in the health care environment.

Using the South University Online Library or the Internet, research about personality types.

Note: You can use the following link to access the online assessment: Jung Typology Test

Based on your research and understanding, write a 3- to 4-page Microsoft Word document that:

• Integrates how your specific personality type can enhance or hinder effective leadership in the health care environment.
• Explains all four aspects of your personality gleaned from the assessment.
• Includes 2- to 3-journal article references.
• Use this APA Citation 

Please answer to this discussion post with a minimum of 200 words, APA Style, and no plagiarism. 

_______________________________________________________

Access to healthcare is a primal right of each citizen. The government has adopted various strategies to help make healthcare more affordable to citizens across all walks of life. Medicare and Medicaid are those strategies which the state has used in order to make sure that healthcare is accessible to all.

Medicare is a health program funded by the United States government which is available for its citizens, legal residents who have lived in the US for at least 5 years or persons that are above the age of 65 (Klosko, 2017). Medicare has been in existence for more than 50 years and has acted as a bedrock of health security to most Americans by providing essential health benefits that a majority of the patients need but cannot afford. Before it was launched, very few Americans could afford insurance in order to help pay their health bills. Insurance was not as accessible as it is today as it involved very high premiums (Biles, Guterman, and Casillas, 2016). In some cases, individuals were denied insurance due to age or a preexisting health condition.

One of the major reasons why Medicare is preferred to Medicaid is because it is structured to help the low income households who may be in dire need of health services but cannot afford. Medicare is categorized into two, that is Medicare A and Medicare B. Medicare is hospital insurance which covers inpatient services which is basically healthcare received in a health institution or nursing facility. Medicare Part B is medical insurance which covers outpatient services, laboratory visits and preventive care. Medicare is structured this way so that the beneficiaries can select their most convenient option (Klosko, 2017).

Other benefits of Medicare include low monthly premiums which are quite affordable. Another advantage is that it is broadly accepted in hospitals. In addition, it is also flexible when choosing a preferred healthcare provider (Biles, Guterman, and Casillas, 2016). As a result, I feel that Medicare has had a great impact to the people of Florida.

References

Biles, B. B., Guterman, S. G., & Casillas, G. C. (2016). Are Medicare Advantage Plans Lower-Cost Than Traditional Medicare? doi:10.15868/socialsector.25061

Klosko, G. (2017). Medicare and Medicaid. Oxford Scholarship Online. doi:10.1093/acprof:oso/9780199973415.003.0008

Chapter 16 – Yoga.

Chapter 17 – Meditation.  

Question(s):  What is meditation? Discuss the benefits of meditation? (mention at least 3). Is there any research study that support the benefits discussed? Have you ever practiced meditation? Discuss your experience? 

Guidelines: The answer should be based on the knowledge obtained from reading the book (only the last part of the question is your opinion/ experience). You must answer all the questions. Your grade will be an average of all parts of the question. 

Grading Criteria: Discuss what is meditation? (25%). Discuss the benefits of meditation? (mention at least 3) (30% – 10 points each). Is there any research study that supports the benefits discussed? (30%). Have you ever practiced meditation? Discuss your experience? (15%).

Case Study 1: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

“Development of U.S. Health Care in Hospitals Based on the Foundation of U.S. Law”  Please respond to the following:

• * From the scenario, relate the basic steps in the development of U.S. health law, leading up to the present, to you or an employer’s need for health insurance coverage in light of the provisions that the Affordable Health Care Act sets forth. Rationalize the fundamental way in which these laws play a pivotal part in understanding the roles that today’s health care administrators play.
• Analyze the transition of health care from the 18th Century leading up to the 21st Century. Evaluate the degree and quality of care established within 18th Century U.S. hospitals, as compared to the level of care seen in today’s hospitals. Examine the primary roles of progressive health care law in shaping the current modern environments.