Instructions

Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy. Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community. Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

 After reviewing the above case, address the following points:

• To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
• Does it appear that SBH has an overall marketing plan?
• Does it appear that SBH had a significant grasp of the nature of marketing?
• What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
• What are the implications of marketing to the general public rather than targeting specific segments of the market?
• How much thought was given to measuring the effectiveness of the campaign going into the initiative?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details:

• Your assignment should be addressed in a 2- to 3-page document.

•   CHAPTER      7–LPN-BSN: An innovative articulation model

1. How was the need determined to initiate this innovative educational program? 
2. Who were the major stakeholders?
3. How was the project conceptualized?
4. How were the program outcomes developed?

• This is my book:
•  Project Planning & Management: A Guide for Nurses and Interprofessional Teams by; J. L. Harris, L. Roussel, C. Dearman, & P. L. Thomas, 2015, Jones & Bartlett Publishers.
•  Start on page 167- 169

 PEER REVIEW reference only and use the four bullet points to guide the answer

in-text citation

APA format

Rubric

 Chart provides a clearly stated, detailed summary comparing and contrasting the characteristics and elements of qualitative, quantitative, and outcomes research. 

 Clearly stated, detailed summary of the approaches for each method, including all types of research that falls within each method. 

 Clearly stated, detailed description of how data collection methods varies across methods. 

 Clearly stated, detailed description of how data is analyzed for each method. 

Competency

Compare research methodologies.

Scenario

You are enrolled in an undergraduate nursing research course while obtaining your BSN. In preparation for an upcoming exam, your study group has asked that you explain the difference between the various types of research methodologies covered in the course which include qualitative, quantitative, and outcomes research.

Instructions

Construct a chart comparing and contrasting the characteristics and elements of qualitative, quantitative, and outcomes research.

• Discuss types of studies appropriate for each method
• Explain how each method defines rigor
• Describe approaches used for each method
• Explain the data collection and data analysis for each method

The hospice nurse sat with Ann’s husband, Ben. Ann was resting quietly as the increased dosage of IV pain medication gradually reached its therapeutic level. Ben turned his head and slowly turned, looking out the room’s only window. As he glanced up, a small flicker of light caught his breath. It was a shooting star. A tear fell from the corner of his eye and he turned to Ann. The nurse sensed that something significant to Ann and Ben was unfolding. Shuffling to Ann’s bedside, he took her small fragile hand in his. These hands had rocked cradles, burped babies, and groomed the horses she loved to ride. Gently holding her hand, he turned to the nurse. “She would ride like the wind was chasing her.” Looking back to Ann his voice broke; choking back tears “Ann, Ann I saw Jessie…Jessie is calling.” Ben turned “Jessie was our daughter. She died having a baby that was too big. When she died it was a pitch-black night. Cold, so cold, the baby died too, a little boy, named him Abe, Jr. after Jessie’s husband. I took Ann outside so she could cry to God above and there in this dark sky we saw two falling stars…together…just falling. We knew it had to be Jessie and Abe…two angels to light up the night.” Ben turned back as a deep sigh escaped from Ann’s lips. A soft smile remained as she joined Jessie and Abe.

• Based on this case study how would the nurse actualize Parse’s theory of Human Becoming?
• What are characteristics of a human becoming nurse? What are strengths and weaknesses tothis theory of nursing?
• What challenges exist for healthcare institutions to switch to this nursing approach?
• How might Parse’s understanding of transcendence guide the nurse, as Ann’s death became a reality to Ben?
• From the nursing theories we have discussed, what additional theory would you apply to this case study? Develop a plan of care to include both nursing theories (be specific and provide reasons)

The APA formatted paper should include 2 outside references and your book. The essay should be between 1250 and 1500 words in length.

Nursing Discussion(10% of grade):

Application of Health Literacy & Motivational Interviewing Concepts to Promote Wellness

Health literacy is not simply the ability to read health information. The National Institutes of Health defines health literacy as the ability to read, comprehend, and analyze information; decode instructions, symbols, charts, and diagrams; weigh risks and benefits; and ultimately make decisions and take action.

After the reading the following HRSA guideline https://www.hrsa.gov/advisorycommittees/bhpradvisory/actpcmd/Reports/twelfthreport.pdf

Discuss how shared decision making , motivational interviewing, and best practices of models of care can improve the health literacy of a especial popualtion ( children ,elderly, veterans). Word totals for each post should be in the 100-200 words range.  Whether you agree or disagree explain why with supporting evidence and concepts from the readings or a related experience.  Include a reference, link, or citation when appropriate. APA 6th edition format for references as well as in-text citations is expected.