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Database Marketing

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:  

Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

Discuss the benefits and drawbacks of using database marketing.

State the ethical, legal, and HIPAA issues that need to be considered.

Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.

The paper

Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA 

Must include a separate title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must use at least three scholarly sources in addition to the course text.

Must document all sources in APA style 

Must include a separate references page that is formatted according to APA style 

Illness and disease/wk2/dis/Jes

After reviewing the article, which factor do you feel has the most impact on family members? Please support your response with examples from readings. What are some of the reasons it is important to include the support persons in the plan of care?

After reading this article, I believe that the most impact on family members is that of the emotional impact. “Family members suffer greatly from the emotional effects of living with, and caring for, a relative with a disease, with the impact of some diseases being felt by every member of the family” (Golics, Basra, Finlay, & Salek. 2013). From the stress of the family members of the patient they are also at risk of affecting their sleep, poor food choices, concerns of their medical care and limited freedom. I believe that it is important to include the patient’s family in the plan of care in efforts to maintain compliance. Family members can help keep the patient on track of their care and can also hold the patient accountable. Families are usually a good support system for the patient.