Consider this scenario 

Andre is a health care administrator for a public health agency in a densely populated urban area. His department just received funding to implement a new health services initiative for establishing prenatal care programs in low-income migrant rural communities. This program will allow individuals from these low-income migrant rural communities to come to the public health agency that Andre works for to receive free prenatal care. One of the challenges facing Andre is the realization that his target communities do not have access to traditional health care service delivery. Furthermore, these target communities are apprehensive about the free prenatal care options that Andre is promoting within his public health agency.

Andre is developing materials to distribute to his target communities at a health fair sponsored by the community liaisons in the low-income migrant rural communities that are targeted to benefit from these services.

What considerations should Andre keep in mind to engage these communities effectively? How might Andre develop these materials to ensure that the communities fully understand and are receptive to the programs offered by his public health agency?

Your assignment 

For this Assignment, consider how you might begin to target a population with your health services marketing plan. Also, consider potential barriers you might face in reaching these communities and how you might address them.

The Assignment (2–3 pages)

1. Explain which population will be most served by your health services marketing plan and why.
2. Describe two barriers that you might face in promoting your health services marketing plan and suggest two strategies for overcoming the barriers you identified.
3.  Be specific and provide examples.

****(My target population is youths with nutrition matters as they form the economically active population and make the most nutritional mistakes leading to the high cases of obesity in the country)****

In what ways might health literacy affect an agency’s marketing plan to promote health care services or health care delivery?

Before marketing a health care service or program, health care administrators must first consider the target audience that will most likely use the service or program. In identifying the target audience, the health care administrator also must determine the health literacy of the target audience and devise strategies to market the service or program appropriately within this respective target audience. 

Therefore, the ability of the target audience to decipher the health message, determine the service or program being offered, and identify how to best access this service or program represents the important considerations that inform how the message should be communicated.

For this Assignment, consider what impact the health literacy of your intended target audience might have on your plan. Reflect on how you will determine your target audience’s health literacy and what considerations you will need to address in your plan.

The Assignment (2–3 pages)

1. Describe      the health literacy of your target audience for your marketing plan.
2. Explain      how your marketing plan will address the health literacy of your target      audience.
3. Describe      two strategies you might take to best tailor the messages in your      marketing plan to promote uptake within your target audience and explain      why.

****(My target population is youths with nutrition matters as they form the economically active population and make the most nutritional mistakes leading to the high cases of obesity in the country)****